Privacy Policy

Plantation Boat Mart & Marina, Inc.

Thank you for visiting Plantation Boat Mart & Marina, Inc. (“Plantation Boat Mart,” “Company,” “we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, submit forms, request information, schedule service, inquire about inventory, contact us, or otherwise interact with us online or offline in connection with our business (collectively, the “Services”).

If you do not agree with this Privacy Policy, please do not use our Services.

1. Information We Collect

We may collect information you provide directly, information collected automatically, and information from third parties.

A. Information You Provide to Us

You may choose to provide personal information when you:

  • Submit a contact form or request information

  • Inquire about a boat, trailer, parts, accessories, marina services, or service work

  • Request a quote, estimate, or appointment

  • Request financing information or submit a credit/prequalification inquiry (if offered)

  • Sign up for marketing communications

  • Communicate with us by phone, email, SMS, chat, or social media

This information may include:

  • Name, email address, phone number, mailing address

  • Message content and inquiry details

  • Boat/vessel information (make/model/year/HIN if provided), service requests, photos you upload

  • Appointment and scheduling information

  • Transaction-related details (such as items requested, trade-in details, purchase interests)

  • Payment information (if you make purchases online) (note: payment processing is typically handled by a payment processor)

Do not submit sensitive personal information (such as Social Security numbers, driver’s license numbers, or financial account numbers) through general website contact forms unless we explicitly request it through a secure process. If financing is offered, any sensitive information should be submitted only through the financing provider’s secure systems.

B. Information We Collect Automatically

When you use our website, we may automatically collect certain information, such as:

  • IP address and general location (e.g., city/state)

  • Browser type, device type, operating system

  • Pages viewed, links clicked, time spent, referring/exit pages

  • Approximate device identifiers and online identifiers

  • Log files and diagnostic data

We collect this information using cookies and similar technologies. For more information, see our Cookie Policy.

C. Information We Receive from Third Parties

We may receive information about you from third parties such as:

  • Advertising and analytics partners (e.g., to measure ad performance)

  • Social media platforms when you interact with our pages or ads (subject to your settings)

  • Financing partners or lenders (if you choose to apply through them)

  • Marketplace platforms or listing partners (if applicable)

2. How We Use Your Information

We use personal information for legitimate business purposes, including:

A. Providing and Managing Services

  • Responding to inquiries and requests

  • Providing quotes or estimates and communicating about availability

  • Scheduling and managing service appointments, marina services, or consultations

  • Processing transactions (where applicable)

  • Providing customer support and improving our services

B. Communications

  • Sending administrative messages (e.g., appointment confirmations, service updates)

  • Sending marketing communications (where permitted by law and your choices), such as promotions, events, or inventory updates

C. Website Improvement and Analytics

  • Monitoring website performance and usage trends

  • Maintaining the security and integrity of our systems

  • Debugging and improving functionality

D. Marketing and Advertising

  • Measuring marketing campaign performance

  • Delivering advertisements that may be more relevant to your interests (interest-based advertising), subject to your choices and applicable law

E. Legal and Safety Purposes

  • Preventing fraud, abuse, and security incidents

  • Complying with legal obligations

  • Enforcing agreements and protecting rights, property, and safety

3. How We Share Your Information

We do not sell your personal information for money. We may share information in the following circumstances:

A. Service Providers

We may share information with vendors that help us operate our business and Services, such as:

  • Website hosting and IT support

  • Analytics providers

  • Customer relationship management (CRM) tools

  • Email and SMS communications providers

  • Payment processors (if applicable)

  • Call tracking providers (if used)

These providers are permitted to use personal information only to perform services for us and must protect it.

B. Advertising and Analytics Partners

We may share limited information (often via cookies and similar technologies) with advertising and analytics partners to help measure performance, improve marketing, and provide relevant ads.

C. Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, or sale of assets, information may be transferred as part of that transaction.

D. Legal Obligations and Protection

We may disclose information when we believe in good faith it is necessary to:

  • Comply with law, regulation, legal process, or governmental request

  • Protect the rights, safety, and property of the Company, our customers, or others

  • Investigate and help prevent fraud, security incidents, or prohibited activities

  • Enforce our policies and agreements

E. With Your Direction or Consent

We may share information when you request or authorize us to do so (for example, sharing your inquiry with a manufacturer representative at your request).

4. Text Messages and Phone Calls

If you provide your phone number, you may receive calls or SMS messages related to your inquiry, appointment, service status, order updates, or customer support. If you opt in to marketing texts (where offered), you may also receive promotional messages.

  • Message and data rates may apply.

  • Message frequency varies.

  • You can opt out of marketing texts by replying STOP (where supported).

  • For help, reply HELP (where supported) or contact us using the information below.

Calls may be recorded or monitored for training, quality assurance, and documentation where permitted by law. If required, we will provide notice.

5. Cookies and Tracking Technologies

We use cookies and similar technologies for essential website functionality, analytics, and advertising. Details about these technologies and choices are available in our Cookie Policy.

6. Interest-Based Advertising Choices

You may be able to limit interest-based advertising through:

  • Your browser settings (blocking or deleting cookies)

  • Industry opt-out tools such as:

    • Network Advertising Initiative (NAI)

    • Digital Advertising Alliance (DAA)

  • Platform controls (e.g., adjusting ad preferences on Google, Meta/Facebook, etc.)

Even if you opt out, you may still see ads—just not ads tailored to your interests.

7. Data Retention

We retain personal information for as long as reasonably necessary to:

  • Provide the Services you request

  • Maintain business records

  • Comply with legal, tax, accounting, and regulatory requirements

  • Resolve disputes and enforce agreements

Retention periods vary depending on the type of information and the purpose for which it is processed.

8. How We Protect Your Information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no system can be guaranteed to be 100% secure. You use the Services at your own risk and should use caution when sharing information online.

9. Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us so we can take appropriate steps.

10. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information, such as:

  • Request access to the personal information we maintain about you

  • Request correction of inaccurate information

  • Request deletion of certain information (subject to legal exceptions)

  • Opt out of certain marketing communications

  • Limit certain forms of tracking (via cookie controls)

To make a request, contact us using the details in Section 13. We may need to verify your identity before processing certain requests.

Email Marketing Opt-Out

You can opt out of marketing emails at any time by using the unsubscribe link in our emails. Even if you opt out, we may still send non-marketing messages such as appointment confirmations or service updates.

11. Do-Not-Track Signals

Some browsers send “Do Not Track” (DNT) signals. Because there is no uniform standard for recognizing and implementing DNT, we do not respond to DNT signals at this time. If a standard is adopted in the future, we will update this policy accordingly.

12. California Privacy Notice (If Applicable)

If you are a California resident, you may have additional rights under applicable California privacy laws, such as the right to know, delete, correct, or opt out of certain “sharing” for cross-context behavioral advertising.

To exercise applicable rights, contact us using the information below. We will not discriminate against you for exercising your rights.

(When you’re ready, I can tighten this section to match the specific California law framework you want to reference—e.g., CCPA/CPRA—based on your actual data practices and tools.)

13. Contact Us

If you have questions about this Privacy Policy or want to exercise available privacy rights, contact:

Plantation Boat Mart & Marina, Inc.
90400 Overseas Highway
Tavernier, FL 33070
Phone: (305) 852-5424
Email: info@plantationboat.com

14. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by a revised “Last Updated” date and will be effective when posted. We encourage you to review this policy periodically.

Effective Date: January 3, 2026

Last Updated: January 3, 2026